Akshaya Tritiya falls on the third day after new moon in the Hindu month of Vaishakha. The word Akshaya means ‘that which never diminishes’ and the day is ideal for beginning new ventures as it is believed that all investments on this day appreciates. In 2011, the date of Akshaya Trithiya is May 6.
As per Hindus, This day is ruled by god Vishnu. It is also traditionally celebrated as the birth day of the Hindu sage Parashurama, the sixth Avathar (incarnation) of the god Vishnu. According to Hindu mythology, on this day the Treta yuga began and the river Ganges, the most holy and sacred river of India, descended to the earth from the heaven.According to the Puranas, On this day, Veda Vyasa began the composition of the Mahabharata.
The day is believed to bring good luck and success. It is believed that if you do a charity on this day you will be blessed and will receive blessings many fold. Nowadays jewellers have turned the purity into a marketing gimmick. The day is particularly considered auspicious for starting new ventures. The legend states that any venture initiated on the auspicious day of Akshaya Tritiya shall continue to grow and bring prosperity. Hence, it is normal to see many of the new ventures, like starting a business, ground breaking for construction on the Akshaya Tritiya.